Using Social Media to Attract

As the founder and managing director of a strategic consulting firm in Minnetonka, Minnesota, Aaron Eichler helps companies maximize revenue, reduce costs, and create value for consumers. With his knowledge and expertise in strategy and growth, Aaron Eichler also focuses on helping companies in the restaurant industry.

Because many restaurants have been forced to close, some restaurant owners have turned to takeout and delivery to remain in operation. An effective strategy to make this transition smooth is using social media.

Social media is a viable tool for attracting leads and turning them into paying customers. By advertising on social media sites such as Facebook, Instagram, and Twitter, restaurant owners can promote their menus, give away gift vouchers, and engage customers through contests to encourage repeat orders. In addition to marketing, social media is a good way for business owners to resolve customer complaints, gather feedback, and learn about customer preferences.