Technology and the Conservation of Nature

Aaron Eichler is an independent business management consultant in Minnetonka, Minnesota. He helps clients identify revenue-generating and cost-effective strategies to achieve their company’s goals. Passionate about preserving the environment, Aaron Eichler supports the efforts and advocacies of The Nature Conservancy.

Founded in 1951, The Nature Conservancy is an environmental nonprofit organization that leverages science and technology to accomplish its mission of protecting land and water for the survival of all.

Technological advances in aerial and underwater surveillance, such as drones and satellites, have enabled The Nature Conservancy’s scientists to map and analyze the health of the Caribbean's reef network. Access to high-resolution maps of the coral reefs in the Caribbean has opened doors for The Nature Conservancy’s scientists to gather more data. Through Microsoft’s machine-learning algorithm, scientists can learn more about the area's tourism activities and push for coral reef protection due to the economic incentive that the reef brings to the local economy.